Tools & Templates
Tools & Templates You Can Reuse Across SEO, PPC, CRO, and Tracking
These are the checklists, frameworks, and templates I use to move faster without guessing — built for real audits, execution, and measurement. (If it can’t survive real constraints, it doesn’t belong here.)
Tools & Templates Library
Add items as downloadable PDFs, Google Docs, Notion templates, or “copy/paste” SOPs. This page is meant to evolve as you publish.
Call Tracking QA Checklist (SEO-Safe)
Prevent NAP inconsistency, schema conflicts, and citation drift. Use before launching DNI or swapping numbers.
Related GuideGA4 + GTM Conversion Map Template
A template to define real conversions (calls, leads, booked) and remove duplicate/vanity events that ruin optimization.
Request this templateCore Web Vitals Fix Plan (Prioritized)
A triage sheet to isolate what’s hurting LCP/CLS/INP and what to fix first—without breaking tracking.
See the case studyConversion Path Audit (Local Services)
A scoring rubric for message match, CTA clarity, proof placement, friction, and mobile call flow.
Request this checklistPPC Lead Quality Control Sheet
Tighten intent, negatives, and qualification. Track “qualified outcomes,” not just CPL.
Request this templateService + Location Page Brief Template
Build pages that match how people search—without thin content, cannibalization, or “city spam.”
Request this briefNeed a Template Customized to Your Market?
If you’re a local service business or growth team, generic templates fail because your tracking, sales flow, and intent landscape are different. I can tailor a version that fits your real constraints and protects performance.
