Case Studies & Marketing Results

Marketing Case Studies: What Actually Improved Leads, Tracking, and Revenue

Real projects that show how SEO, PPC, tracking, conversion optimization, website performance, and content strategy impact visibility, lead quality, and sales outcomes.

If your lead flow feels inconsistent, the problem is usually one of three things: visibility, measurement, or conversion path. We document what broke—and how it was fixed.

Featured Case Study

Website performance + conversion readiness: what changed when the system was rebuilt for stability and speed (and why leads improved).

Revenue Impact Estimate

If lead flow is inconsistent, you’re usually losing revenue through missed leads, low close rate, or weak average ticket. Use this quick estimate to quantify impact.

Estimate missed revenue (60 seconds)

Enter 3 numbers. We’ll estimate potential monthly and annual revenue impact from missed or unconverted leads.

Tip: Use your real numbers (calls/forms you didn’t answer, low-quality leads from ads, leads that dropped due to slow site or tracking issues).

Your estimate

$28,000 / month
Estimated lost sales 7 / month
Estimated monthly impact $28,000
Estimated annual impact $336,000

Want accuracy? We’ll review your visibility, ad spend efficiency, tracking reliability, and conversion path to estimate realistic lift.

Case Study Library

A growing library across SEO, PPC, CRO, tracking, speed, and content—built to show what changed, why it worked, and how results were measured.

Web/Speed SEO

Website Speed Optimization: Higher Performance + Better Lead Flow

What changed when the site was rebuilt around stability first—and how that improved experience, crawl readiness, and conversion consistency.

LiveBefore/After
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Tracking GA4/GTM

Conversion Tracking Cleanup: Fixing False “Lead” Data

Duplicate events and misattribution inflated results while hiding qualified outcomes—then the validation plan that made reporting real again.

Coming soonMeasurement
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PPC Attribution

PPC Lead Quality Rebuild: Cutting Waste, Improving Close Rate

How we reduced low-quality leads by tightening targeting, aligning landing pages, and fixing attribution gaps that distorted decisions.

Coming soonPaid media
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Want a Case Study-Level Review of Your Marketing?

If lead flow is inconsistent, ads feel expensive, tracking doesn’t match reality, or your site performance keeps slipping, the fastest path is a structured diagnostic: identify the breaker (visibility, measurement, or conversion path) and fix in the right order.

Featured case study

Current focus: speed optimization and system stability

Upcoming case studies

As new projects are completed and documented, this page will expand to include other types of work that connect performance, measurement, and strategy.

  • Analytics and reporting setups that make performance easier to track
  • PPC and landing page improvements focused on speed and clarity
  • Content restructuring for relevance, search intent, and internal linking
  • UX and navigation adjustments informed by real user behavior

Questions about speed, stability, or rankings

If you are curious about what might be slowing down your own website, causing indexing issues, or making rankings unstable, you can reach out with questions. Sharing how these systems behave in real situations is part of why these case studies exist.

This page will continue to evolve as more work is documented, so you can revisit it to see new examples and updated breakdowns over time.