Cost Per Call Down 17.62% While Call Volume Went Up
The account was buying clicks, not customers. We restructured the campaign, tightened targeting, and rebuilt tracking so every dollar could be measured against a phone call — then cut what wasn't producing one.
rate
per click
period over period
Feb 18 – Mar 17, 2026 · Live Google Ads account data
Cost Efficiency Improved Across The Board
Keyword refinement, ad copy testing, and bid strategy adjustments raised click-through rate while lowering the average cost per click — see the full breakdown to the left.
Every Call Tied Back To A Campaign
Full call and conversion tracking on every campaign, so spend is measured against real phone calls — not clicks, impressions, or form fills that never turn into work.